However, in this post, we’ll delve into ActiveCampaign competitors specializing in email marketing, so let’s explore what the platform offers in this field:

Diverse email campaigns. Using the service, you can reach a wider audience with broadcast emails, set up autoresponders and triggered messages based on specific actions or events, and incorporate transactional campaigns for important transaction-related communication.
Email design and creation. You can use customizable email templates designed to suit various styles and needs. The platform also offers a user-friendly drag-and-drop builder, allowing you to put the design process in your hands without coding skills.
Vast segmentation options. Using tags, custom fields, and dynamic content capabilities, you can create different customer groups, personalize your message, and ensure precise targeting.
Subject line generator. This tool will give you a list of subject line ideas based on a keyword you specify.
Robust analytics. Reports and analytics allow you to analyze your email performance and optimize your next campaign. You can also incorporate split testing if necessary.
These were some email-related features the platform offers. Still, there are quite a few reasons you might decide to look for alternatives to ActiveCampaign.
Disadvantages of ActiveCampaign
While the platform offers great features and capabilities, it’s essential to be aware of potential drawbacks. Based on ActiveCampaign reviews, we’ve identified some challenges users faced:

Pricing complexity. Users have sometimes mentioned that ActiveCampaign’s pricing structure is complex, especially when scaling is needed.
High cost. The platform doesn’t offer a free plan. As your mailing list expands or if you wish to have access to more features, ActiveCampaign pricing escalates significantly.
Steep learning curve. Some users, particularly beginners, have reported navigating the platform as challenging. It may take time for new users to fully harness the platform’s capabilities.
Limited template design flexibility. While ActiveCampaign provides customizable templates, users have commented on desiring more flexibility in design options. Some customers find that achieving highly unique or specific designs may require additional effort.
Feature limitations. Some advanced features are exclusive to higher-priced plans. For instance, previewing emails across various clients requires an extra payment. However, even after payment, users on the higher plans receive only five monthly previews.
These seem to be solid reasons to consider some ActiveCampaign alternatives, right?

Best ActiveCampaign alternatives
With a focus on email marketing capabilities, here’s our compilation of noteworthy alternatives to ActiveCampaign you can try.

SendPulse
SendPulse is one of the top ActiveCampaign competitors, offering an omnichannel marketing approach. The service encompasses email campaigns, push notifications, chatbots, and SMS messages.

Users can craft emails from scratch using the intuitive drag-and-drop template builder. Alternatively, there are over 100 email templates, allowing for extensive personalization. For instance, you can personalize your emails by addressing recipients by name or communicating in their preferred language. You can also craft dynamic emails based on your subscriber’s location, age, or gender.
This cost-effective alternative to ActiveCampaign comes equipped with robust automation capabilities as well. Automation 360 will help you set up automated multi-step, multichannel flows to let your contacts progress down your sales pipeline. You can also use the built-in email verifier, segmentation options, and A/B testing tools.

Pricing: SendPulse offers a free plan for up to 500 subscribers and 15,000 monthly emails. The cheapest paid plan starts at $5/month for the same number of contacts and unlimited monthly emails. An alternative option is the pay-as-you-go model, allowing payment for a specific number of campaigns you can send throughout the year.
Bloomreach
Bloomreach is another ActiveCampaign alternative that provides solutions for businesses to enhance their online presence and optimize customer experiences. It offers tools and capabilities to manage content, run digital commerce, and employ personalization in email marketing.

A visual email builder lets you easily create, test, and preview your templates. You can leverage AI product recommendations, insert personalization elements, and use conditional blocks to selectively display content to specific audiences. Besides, Bloomreach provides you with vast segmentation possibilities. You can utilize visual data exploration tools to create campaigns based on profile properties, computed attributes, behavioral triggers, or any desired metric.
One more standout feature is its IP warm-up support, meaning that Bloomreach assists users in managing their IP warm-up process. This precaution is necessary to establish a positive sending reputation with internet service providers and email clients.

Pricing: Bloomreach lets you pay for specific tools you wish to access, and its pricing will be usage-based. However, Bloomreach doesn’t have a free plan or trial. To start using the platform, you will need to request a quote by filling out a form on the website.

Moosend
Moosend offers a robust suite of email marketing tools designed to streamline and enhance your email campaigns. Its user-friendly drag-and-drop builder simplifies the process of creating your emails. The platform provides various responsive, customizable templates for diverse styles and needs.
This ActiveCampaign competitor also offers marketing automation capabilities. To save time and ensure that your messages are timely and relevant, you can set up automated workflows, triggered emails, and personalized customer journeys. The platform’s advanced segmentation options and personalization tools allow you to tailor your messages to specific audience segments.

Furthermore, Moosend’s real-time analytics empower you to track the performance of your campaigns, providing valuable insights into open rates, click-through rates, and subscriber behavior.

Pricing: Moosend has no free plan, but you can test all the features within its 30-day free trial. After the trial, you can adjust the paid plan to the number of your subscribers. The cheapest option includes up to 500 contacts and unlimited emails and will cost you $ 6/month, billed annually.

Drip
Drip is a powerful marketing platform that enables you to build on-brand emails. With a focus on eCommerce, its point-and-click email builder lets you seamlessly integrate your online store to be able to insert dynamic product-related content blocks directly into your emails. Whether you want to showcase best-selling products to newcomers or send custom links to recover abandoned carts, the platform makes it a breeze.

With over 50 professionally designed eCommerce templates, this ActiveCampaign alternative provides a solid foundation for creating your email campaigns. It enables you to customize every template element — brand logo, colors, fonts, and more — to align it with your brand identity.

1. Stop wasting time manually filing
A common challenge is the time wasted on filing emails correctly. More often than not, emails often end up being stored in the wrong locations where they are at risk of being lost, or not at all. Ideagen Mail Manager streamlines this process, automating the organization of emails and attachments. Emails are sorted into the right folders by our simple prompting feature, saving valuable time for your team.

2. Keep a clean communication trail; retrieve historical data easily
Mismanagement often leads to a nightmare when trying to retrieve historical data. Although emails are often overlooked, they may hold project-crucial information that could benefit future projects or help during disputes, so easy access is not only an aid to efficiency but also crucial to a business’ reputation. Ideagen Mail Manager ensures that historical emails and attachments are stored securely, making retrieval quick and efficient, for whichever member of your team that may need it. No more digging through endless folders or panicking over misplaced information.

3. Keep your inbox organized; no more data silos
The stress of overflowing inboxes can be overwhelming. Ideagen Mail Manager empowers your team to stay on top of emails by providing a systematic filing system. With efficient categorization and prioritization, your team can focus on what matters most without drowning in a sea of unread messages. The centralized storage of your emails also helps to break down data silos. Instead of scattered information across various platforms, your team can access a unified system, fostering collaboration and improving decision-making processes.

2024 – the year of efficient information management
By instilling these good habits and leveraging the capabilities of Ideagen Mail Manager, you’re paving the way for a more efficient and streamlined business in 2024. From breaking down data silos to conquering overflowing inboxes, the positive impact will resonate across your organization and not only streamline your business’ workflows but also improve your staff’s wellbeing.

The AEC industry is well known for heavy usage of emails, so a suitable management software was necessary. To give an idea of the size of projects Alpine work on and why better email management was needed, Mark spoke of a recent project they undertook with a strategic customer; the 36m high facility was to be fitted with 40,000 in-rack sprinklers, with the contract value of £5.5 million.

Mark reflected on the project, “you can imagine that for such a complex project there was a lot of email traffic… we had around 6,500 emails regarding that project alone. All communication was done via email, this included commercial communications with the client and design communications.” Alpine’s turnover has grown impressively over the last few years, and according to Mark “Ideagen Mail Manager has been really helpful in supporting that growth.”

Before Ideagen Mail Manager, email filing was sporadic and not formalized. The business had been using Microsoft Public Folders which caused difficulties with remote access and manual drag and drop filing for the users. This meant that emails were easily misfiled and lost, or in some cases, they wouldn’t be filed at all. The company also noted that it was too easy to lose the Public Folders themselves, by accidentally dragging them into different folders.

Mark described this process as “clunky” and described how it began “distracting people from core activities.” This was a deterrent for employees to organize their inbox. Mark explained that it began to feel like “a secondary or even tertiary concern for them”, and some team members had up to 5,000 unfiled emails. Alpine began to have concerns over the fact that it would take more time to find an email than to write it. Mark summarized, “being in a contractual and safety lead industry, communications and access to correspondence is key, and this was not the case with our previous system.”

Choosing efficiency: implementing Ideagen Mail Manager
When any business chooses to implement Ideagen Mail Manager, we provide you with support and training to ensure that the software is utilized to its best ability. As Mark described, “I was expecting it to be quite technical and IT-driven – it wasn’t. It appeared really simple, so we made the decision to move quite quickly.”

Initially they tested Ideagen Mail Manager on a trial project with multiple users across departments, but after seeing the benefits and experiencing only a few issues, it was quickly rolled out across all project, design and support teams. Mark added, “the implementation was surprisingly pain free and all challenges, mostly due to our own misunderstanding, were very quickly ironed out.”

How Alpine benefit from enhanced email management
Alpine used the migration tool to move all ‘Public Folders’ from in-progress jobs into the new system, which enabled full utilization across the business. “Training was minimal, new starters were easy to set up, and it’s now much easier to access any project and estimating correspondence with the Mail Manager search tool, which we’ve found is really powerful and really useful.”

Mark continued, “remote access is much easier than it was previously as it’s all cloud-based, and those people with 5,000+ emails were able to go through and file them really quickly and easily”. In a sector where emails contain crucial project information, keeping a clear audit trail is essential and with Ideagen Mail Manager, the firm can achieve this. Mark commented that due to the simplicity and usability of the software, “email filing has just become second-nature.”

Although Alpine have quite a large field-based service team who don’t use emails often, they have approximately 60 users enrolled at the moment, which is approximately half of their employees. “Over 100 projects benefit from Ideagen Mail Manager, ranging from £1k contract value to our largest at £15.6M. It’s much easier now to access project and estimating correspondence and we can also easily restrict who has access to sensitive information.”

When asked how team members are finding the email management process changes, Mark responded that “they all find it a breath of fresh air, especially those who remember the Public Folders system! The change management was like leaning on an open-door.” He complimented the ease of use and how much time and stress it saves on projects, concluding that the move “was widely regarded as one of our most beneficial implementations of a new system.”

Alpine now have a stringent yet simple email filing process, preventing lost emails, reducing time wasted searching for emails and the company are better equipped to protect themselves against potential litigations. Remote working is also easier for the team now due to the easy access to relevant files. When asked what he might do differently when rolling Ideagen Mail Manager out across the business, Mark stated, “we would probably roll it out quicker.”