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ActiveCampaign features
ActiveCampaign stands out as a robust marketing automation solution, offering features extending beyond email marketing to include sales pipeline management, multichannel marketing, and customer relationship management.
However, in this post, we’ll delve into ActiveCampaign competitors specializing in email marketing, so let’s explore what the platform offers in this field:
Diverse email campaigns. Using the service, you can reach a wider audience with broadcast emails, set up autoresponders and triggered messages based on specific actions or events, and incorporate transactional campaigns for important transaction-related communication.
Email design and creation. You can use customizable email templates designed to suit various styles and needs. The platform also offers a user-friendly drag-and-drop builder, allowing you to put the design process in your hands without coding skills.
Vast segmentation options. Using tags, custom fields, and dynamic content capabilities, you can create different customer groups, personalize your message, and ensure precise targeting.
Subject line generator. This tool will give you a list of subject line ideas based on a keyword you specify.
Robust analytics. Reports and analytics allow you to analyze your email performance and optimize your next campaign. You can also incorporate split testing if necessary.
These were some email-related features the platform offers. Still, there are quite a few reasons you might decide to look for alternatives to ActiveCampaign.
Disadvantages of ActiveCampaign
While the platform offers great features and capabilities, it’s essential to be aware of potential drawbacks. Based on ActiveCampaign reviews, we’ve identified some challenges users faced:
Pricing complexity. Users have sometimes mentioned that ActiveCampaign’s pricing structure is complex, especially when scaling is needed.
High cost. The platform doesn’t offer a free plan. As your mailing list expands or if you wish to have access to more features, ActiveCampaign pricing escalates significantly.
Steep learning curve. Some users, particularly beginners, have reported navigating the platform as challenging. It may take time for new users to fully harness the platform’s capabilities.
Limited template design flexibility. While ActiveCampaign provides customizable templates, users have commented on desiring more flexibility in design options. Some customers find that achieving highly unique or specific designs may require additional effort.
Feature limitations. Some advanced features are exclusive to higher-priced plans. For instance, previewing emails across various clients requires an extra payment. However, even after payment, users on the higher plans receive only five monthly previews.
These seem to be solid reasons to consider some ActiveCampaign alternatives, right?
Best ActiveCampaign alternatives
With a focus on email marketing capabilities, here’s our compilation of noteworthy alternatives to ActiveCampaign you can try.
SendPulse
SendPulse is one of the top ActiveCampaign competitors, offering an omnichannel marketing approach. The service encompasses email campaigns, push notifications, chatbots, and SMS messages.
Users can craft emails from scratch using the intuitive drag-and-drop template builder. Alternatively, there are over 100 email templates, allowing for extensive personalization. For instance, you can personalize your emails by addressing recipients by name or communicating in their preferred language. You can also craft dynamic emails based on your subscriber’s location, age, or gender.
This cost-effective alternative to ActiveCampaign comes equipped with robust automation capabilities as well. Automation 360 will help you set up automated multi-step, multichannel flows to let your contacts progress down your sales pipeline. You can also use the built-in email verifier, segmentation options, and A/B testing tools.
Pricing: SendPulse offers a free plan for up to 500 subscribers and 15,000 monthly emails. The cheapest paid plan starts at $5/month for the same number of contacts and unlimited monthly emails. An alternative option is the pay-as-you-go model, allowing payment for a specific number of campaigns you can send throughout the year.
Bloomreach
Bloomreach is another ActiveCampaign alternative that provides solutions for businesses to enhance their online presence and optimize customer experiences. It offers tools and capabilities to manage content, run digital commerce, and employ personalization in email marketing.
A visual email builder lets you easily create, test, and preview your templates. You can leverage AI product recommendations, insert personalization elements, and use conditional blocks to selectively display content to specific audiences. Besides, Bloomreach provides you with vast segmentation possibilities. You can utilize visual data exploration tools to create campaigns based on profile properties, computed attributes, behavioral triggers, or any desired metric.
One more standout feature is its IP warm-up support, meaning that Bloomreach assists users in managing their IP warm-up process. This precaution is necessary to establish a positive sending reputation with internet service providers and email clients.
Pricing: Bloomreach lets you pay for specific tools you wish to access, and its pricing will be usage-based. However, Bloomreach doesn’t have a free plan or trial. To start using the platform, you will need to request a quote by filling out a form on the website.
Moosend
Moosend offers a robust suite of email marketing tools designed to streamline and enhance your email campaigns. Its user-friendly drag-and-drop builder simplifies the process of creating your emails. The platform provides various responsive, customizable templates for diverse styles and needs.
This ActiveCampaign competitor also offers marketing automation capabilities. To save time and ensure that your messages are timely and relevant, you can set up automated workflows, triggered emails, and personalized customer journeys. The platform’s advanced segmentation options and personalization tools allow you to tailor your messages to specific audience segments.
Furthermore, Moosend’s real-time analytics empower you to track the performance of your campaigns, providing valuable insights into open rates, click-through rates, and subscriber behavior.
Pricing: Moosend has no free plan, but you can test all the features within its 30-day free trial. After the trial, you can adjust the paid plan to the number of your subscribers. The cheapest option includes up to 500 contacts and unlimited emails and will cost you $ 6/month, billed annually.
Drip
Drip is a powerful marketing platform that enables you to build on-brand emails. With a focus on eCommerce, its point-and-click email builder lets you seamlessly integrate your online store to be able to insert dynamic product-related content blocks directly into your emails. Whether you want to showcase best-selling products to newcomers or send custom links to recover abandoned carts, the platform makes it a breeze.
With over 50 professionally designed eCommerce templates, this ActiveCampaign alternative provides a solid foundation for creating your email campaigns. It enables you to customize every template element — brand logo, colors, fonts, and more — to align it with your brand identity.
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